Ivanka Trump is following in the footsteps of her famous father and going into the world of business. On Black Friday, Ivanka Trump Fine Jewelry opened up a new flagship location on Mercer Street. The new SoHo location will house an array of merchandise that would appeal to potential female customers. Among the items sold at Ivanka Trump Fine Jewelry are her wedding jewelry, briefcases and iPad cases. Reports that the targeted consumer is the busy, multi-tasking female client. 109 Mercer St., bet. Spring and Prince Sts.